All Hairprint launch products are made without known carcinogens, endocrine disruptors, reproductive toxins, or other chemicals found to harm human health

HairprintCalifornia—Hairprint is leading the way in consumer health and safety in the notoriously toxic industry of hair dye and colorants. Hair Color Restorer by Hairprint is the first and only hair coloring product to certified by MADE SAFE™ (Made with Safe Ingredients™), a revolutionary third-party seal that screens products for toxic chemicals known or suspected to harm human health and the environment. All Hairprint shampoos and conditioners have also been certified.

Hairprint co-founder and CCO Jasmine Hawken explains,”We are honored to be awarded the MADE SAFE seal of approval. This is the highest standard in the industry and we’re proud to be the first hair care system to lead the way.  Hairprint’s commitment is to bring to market products that are effective but also safe for human and environmental health. MADE SAFE’s certification makes it easy for consumers to know what products they can trust.  We are grateful that MADE SAFE is leading industry into better practices that care for the wellbeing of people and the planet.”

Products carrying the MADE SAFE seal have undergone rigorous ingredient screening by scientists to ensure they don’t contain known carcinogens, endocrine disruptors, reproductive toxins, neurotoxins, behavioral toxins, flame retardants, heavy metals, high-risk pesticides, insecticides, toxic solvents, VOCs, or GMOs, according to scientifically authoritative and expert lists from around the world. It then goes above and beyond to screen ingredients for bioaccumulation (builds up in the body), persistence (builds up in the environment), as well as general and aquatic toxicity with an aim to close data gaps, making it the leading health and safety standard in the country.

“In an industry like hair dye where toxic chemicals are impossible to avoid with conventional dyes, we’re proud to bestow our seal on Hairprint products to give people a verified MADE SAFE alternative,” said Amy Ziff, founder and executive director of the MADE SAFE certification. “MADE SAFE means ingredients have been examined to ensure they don’t include known harmful chemicals; Hairprint represents exactly what our seal stands for in terms of green chemistry and the future of safe product formulation.”

Hair dye can contain harmful chemicals like toluene (linked to liver damage, kidney damage, birth defects and pregnancy loss),[i] resorcinol (linked to organ system toxicity and hormone disruption),[ii] p-phenylenediamine (linked to skin sensitization and cancer),[iii] and lead acetate (linked to neurotoxicity).[iv] In fact, hair dyes can contain such toxic ingredients that the International Agency for Research on Cancer stated that with respect to hair dyes, “occupational exposures as a hairdresser or barber are probably carcinogenic to humans.”[v] Shampoos and conditioners can also contain problematic fragrance ingredients, preservatives, and ethoxylating chemicals.

Rather than being a hair dye, Hairprint restores grey hair to its natural color and texture. The company worked with Dr. John Warner and the Warner Babcock Institute to innovate the method using the latest green chemistry, a discipline which employs benign non-toxic molecules to achieve better results than synthetic chemicals. MADE SAFE certified Hairprint shampoos, conditioners, and Hair Color Restorer work as one system to restore hair to its natural sheen and softness.

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Hairprint believes in the power of nature to heal the body, hair and mind. The team began working with Dr. John Warner— the “Father of Green Chemistry”— four years ago to create a non-toxic method to restore gray hair to its natural color, and as a result, Hairprint True Color Restorer was born. The ground-breaking product uses eight food-grade ingredients and returns hair to its natural color by mimicking the process that happens in the body before the hair turned gray. Hairprint has recently released nine chemical-free shampoos and conditioners, all of which are plant-based and gentle enough to use on a baby, yet heal, nourish, soothe and enhance the well-being of the scalp and hair.  All products have received the Made Safe seal of approval and twenty percent of Hairprint’s profits will go toward a non-profit foundation devoted to the education of girls in developing countries. For more information, please visit http://www.myhairprint.com.

MADE SAFE™ (Made With Safe IngredientsTM) is America’s first certification to screen out known toxic chemicals in consumer products across store aisles, from baby bottles and bedding to personal care, cleaners, and more. MADE SAFE is a nonprofit that makes it possible for consumers to easily find products that are made without known harmful chemicals while also offering brands and retailers a road map to making and selling safer products. Founded by Amy Ziff with a mission to change the way products are made in America and around the world, the certification scrutinizes ingredients to avoid using materials linked to known human health harm. Consumers should always follow manufacturer guidelines for use when using any products. For more information, visit http://www.madesafe.org.

For Immediate Release

Contact
Emily Beugelmans emily@rubypr.com510-542-9896
Cassidy Randall, cassidy@madesafe.org, (406) 529-1593

[i] Beauty and Its Beast, Women’s Voices for the Earth, http://www.womensvoices.org/wp-content/uploads/2014/11/Beauty-and-Its-Beast.pdf

[ii] Resorcinol, Campaign for Safe Cosmetics, http://www.safecosmetics.org/get-the-facts/chemicals-of-concern/resorcinol/

[iii] P-phenylenediamine, Campaign for Safe Cosmetics, http://www.safecosmetics.org/get-the-facts/chemicals-of-concern/p-phenylenediamine/

[iv] Lead and Other Heavy Metals, Campaign for Safe Cosmetics, http://www.safecosmetics.org/get-the-facts/chemicals-of-concern/lead-and-other-heavy-metals/

[v] Occupational Exposures of Hairdressers and Barbers and Personal Use of Hair Colourants; Some Hair Dyes, Cosmetic Colourants, Industrial Dyestuffs and Aromatic Amines; International Agency on Cancer Research, http://monographs.iarc.fr/ENG/Monographs/vol57/

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