Meliora pioneers the new MADE SAFE seal for laundry & cleaning products that don’t contain known toxic chemicals

MELIORA ANNOUNCE - SOCIAL MEDIACHICAGO–Meliora Cleaning Products is leading the way in consumer health and safety by pioneering the revolutionary new MADE SAFE™ (Made with Safe Ingredients) seal for its laundry powder, all-purpose soap, and soap flakes. Items with this emblem are available in stores and on the company’s website starting today. As the first human health certification to cross consumer product categories, the MADE SAFE™ seal empowers shoppers to find and purchase items that have been screened for known toxic chemicals so that they can easily find items that are safe for use on their bodies, with their babies, and in their homes. Meliora is the first cleaning product company to achieve MADE SAFE for its products, and joins companies from across the personal care, baby, and household product categories to use this groundbreaking seal.

“Meliora is a Latin word that means ‘better’. Since the founding of Meliora Cleaning Products, we have strived to be a better option than conventional cleaners by using only the safest ingredients and creating the most people- and planet-friendly cleaning and laundry products possible. The MADE SAFE certification is a way to show this commitment and join a growing movement of consumer brands that puts people’s health first,” says Kate Jakubas, founder at Meliora Cleaning Products.

The MADE SAFE seal is an independent third-party verification that screens products for known toxic chemicals harmful to human health. Products carrying this seal have undergone rigorous ingredient screening to ensure they don’t contain known carcinogens, endocrine disruptors, reproductive toxins, neurotoxins, behavioral toxins, flame retardants, heavy metals, pesticides, insecticides, toxic solvents, VOCs, or GMOs, according to scientifically authoritative and expert lists from around the world. Ingredients have also been further examined by a chemist using available data and modeling software for bioaccumulation (builds up in the body), persistence (builds up in the environment), and general and aquatic toxicity.

“We’re proud to partner with Meliora to give consumers a guiding light in the darkness around product safety,” said Amy Ziff, founder and executive director of the MADE SAFE certification. “MADE SAFE means ingredients have been examined to ensure they don’t include known harmful chemicals; this is the future of safe product formulation.”

Meliora Cleaning Products has certified their entire line of laundry and cleaning products that can be found at meliorameansbetter.com/madesafe.

Founded in 2013 by engineers Kate Jakubas and Mike Mayer, Meliora Cleaning Products has a mission of creating a healthy and happy home life for all – one that doesn’t rely on secret formulas and mysterious chemicals. After careful research, Meliora Cleaning Products developed effective products that get the job done – without compromising the health of families or the planet.

Household cleaning products have come under fire in recent years for commonly containing chemicals linked to fertility problems, birth defects, increased risk of breast cancer, hormone disruption, and respiratory problems.[1] Laundry detergent in particular can be contaminated with 1,4-dioxane, a known carcinogen listed on California’s Proposition 65 list.[2] What’s more, ingredients aren’t required by law to be listed on cleaners, leaving consumers in the dark on toxic chemicals and how to choose safer products.

The MADE SAFE seal aims to solve the chemical conundrum for people looking to protect themselves and their families from toxics in their everyday items. With scant legislation, little to no regulation around chemicals in commerce, and undisclosed ingredients, it’s nearly impossible for people to ascertain whether or not a product may cause harm. Until the MADE SAFE seal, no single trusted symbol has existed to signal parents that products aren’t made with chemicals that can harm their families’ health.

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MADE SAFE™, America’s first human health-focused certification to cross consumer product categories, is a nonprofit with the goal of making it possible for consumers to easily find products that are made without known harmful chemicals or ingredients while also offering brands and retailers a road map to making and selling safer products. Founded by Amy Ziff with a mission to change the way products are made in America and around the world, the certification scrutinizes ingredients to avoid using materials linked to known human health harm. It is imperative that consumers always follow the manufacturer guidelines for use when using certified products. For more information, visit http://www.madesafe.org.

For Immediate Release:
July 5, 2016

Contact:
Kate Jakubas, kate@meliorameansbetter.com, 312-721-8002
Cassidy Randall, cassidy@madesafe.org, (406) 529-1593

[1] Household Hazards, Women’s Voices for the Earth, http://www.womensvoices.org/safe-cleaning-products/household-hazards

[2] Dirty Secrets, Women’s Voices for the Earth, http://www.womensvoices.org/safe-cleaning-products/dirty-secrets/