What is MADE SAFE?
MADE SAFE® is the only human health and ecosystem-focused product certification program. We do not compromise on ingredient safety - this also sets us apart. We help connect shoppers with goods that reflect their values for a healthier life and planet. Our mission is to revolutionize how consumer products are made, thereby eliminating the use of harmful chemicals from the marketplace to ensure a safe and sustainable future for all. MADE SAFE is so much more than a certification program - it’s a philosophy of change in practice.
What We Believe
Small acts are the foundation for big change. Our intentional purchasing decisions create incremental shifts that ultimately help transform the world.
“As a mom, I wanted products that wouldn’t harm my babies or their future - products without harmful pollutants. I created the MADE SAFE program to help others easily identify such products.”
Viewpoint offers our latest resources for supporting a healthy home and planet. It’s also the first place you’ll learn about newly certified products and announcements from participating companies.
Stay informed, stay safe! Subscribe for updates on ingredients, research and news about protecting yourself and others from toxic chemicals. Also, be the first to know about new collections and exclusive offers from companies with MADE SAFE Certified products.