What is MADE SAFE?

MADE SAFE® is the only human health and ecosystem-focused product certification program. We do not compromise on ingredient safety - this also sets us apart. We help connect shoppers with goods that reflect their values for a healthier life and planet. Our mission is to revolutionize how consumer products are made, thereby eliminating the use of harmful chemicals from the marketplace to ensure a safe and sustainable future for all. MADE SAFE is so much more than a certification program - it’s a philosophy of change in practice.

What We Believe

Small acts are the foundation for big change. Our intentional purchasing decisions create incremental shifts that ultimately help transform the world.

“As a mom, I wanted products that wouldn’t harm my babies or their future - products without harmful pollutants. I created the MADE SAFE program to help others easily identify such products.”

AMY ZIFF, FOUNDER / EXECUTIVE DIRECTOR

Newly Certified Products

We're proud to announce that the following products have recently become MADE SAFE Certified. To discover more certified products, please explore our Catalog, Categories or Companies pages.

Viewpoint

Viewpoint offers our latest resources for supporting a healthy home and planet. It’s also the first place you’ll learn about newly certified products and announcements from participating companies.

Explore Blog

  • Discover Jonahfresh

    Introducing MADE SAFE® Certified products from Jonahfresh, along with our Q&A with the company's Owner / Founder, Isaac Jemal. Jonahfresh offers all-natural, effective oral care products emphasizing wellness and safety.

    Discover Jonahfresh

    Introducing MADE SAFE® Certified products from Jonahfresh, along with our Q&A with the company's Owner / Founder, Isaac Jemal. Jonahfresh offers all-natural, effective oral care products emphasizing wellness and safety.

  • Chemical Profile: Isothiazolinone Preservatives

    While it may be tempting to fall for this ingredient substitution, isothiazolinone preservatives are no better than triclosan and other banned antimicrobials.

    Chemical Profile: Isothiazolinone Preservatives

    While it may be tempting to fall for this ingredient substitution, isothiazolinone preservatives are no better than triclosan and other banned antimicrobials.

  • Discover Ahimsa

    Introducing MADE SAFE® Certified products from Ahimsa, along with our Q&A with the company's Founder and CEO, Dr. Manasa Mantravadi. Ahimsa strives to provide families with alternative stainless steel mealtime solutions.

    Discover Ahimsa

    Introducing MADE SAFE® Certified products from Ahimsa, along with our Q&A with the company's Founder and CEO, Dr. Manasa Mantravadi. Ahimsa strives to provide families with alternative stainless steel mealtime solutions.

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