Amy Ziff, Founder and Executive Director
Amy is a healthy living educator with a genetic predisposition to toxicity. She’s also mom to three young kids who share the same trait. Determined to make the world less toxic, Amy reached millions of parents and caregivers with her “buy better” advocacy campaigns. She blogs about the chemical world we live in on Amy Ziff’s NoTox Life, and prior to founding Made Safe, taught classes on living a nontoxic life and co-founded the Veritey Shop, a site comprised of safe, nontoxic products. Amy is changing the world for the healthier one product at a time, one person at a time, one home at a time.
Amy has a Masters in Journalism and Communications and has been a successful internet entrepreneur. She was on the founding team of Site59 where she pioneered the first luxury business line for travel on the web. When Site59 was acquired by Travelocity, she ran a national sales team and then founded an award-winning media program, blog, and travel seal that garnered millions of dollars of “earned media” annually, and also founded the company’s award-winning cause marketing program. Amy went on to cofound and become creative director of Jetsetter, the first online flash-sale for high-end travel.
Cassidy Randall, Director of Marketing & Business Development
Cassidy is a winning national campaign expert with almost a decade of experience in organizing and working with companies to make products safer, from small startups to multi-national corporations. She is an experienced brand marketer with expertise in social media platform growth and designing viral campaign efforts that deliver. Cassidy has innovated several public cross-channel campaigns and integrated them with internal negotiation to convince corporate giants like Proctor & Gamble, SC Johnson, Kimberly Clark and others to remove toxic chemicals and increase disclosure. Formerly a director of the national group Women’s Voices for the Earth (WVE), she built the No Secrets coalitions of company allies. She sits on the boards of the Montana Backcountry Alliance and Savvy Women’s Alliance. Her writing has been published in Prevention, Huffington Post, Backpacker Magazine, and other outlets, and she’s the author of Fighting for the Dream: Voices from a New Generation of Maya Women. Cassidy holds an M.S. in Environmental Studies from the University of Montana and a B.A. in American Literature from UCLA.
Debby Cook, Development Coordinator
Debby is a former public school teacher with a passion for healthy living. As a survivor of SAA (Severe Aplastic Anemia, in her case an environmentally triggered bone marrow failure disease), this is a very personal cause for her. She knows that what is in our environment matters. Debby began her development work with foundations with the Washington School of Psychiatry in the early ’90s. She’s been a life-long educator including 4th & 5th grade, dance, and yoga. Debby has a Masters in Education from The American University and a B.A. in history from Haverford College.
Esther Grondahl, Social Media Manager
Esther focuses on increasing social media reach, growing followers, making a greater impact and finding unique ways to further the Made Safe message. Her goal is to empower parents who are struggling to find answers. Esther specializes in training non-profits, small businesses, and concerned citizens in how to have a consistent impact using social media. She engages behind-the-scenes in viral campaigns and consumer education in the good food movement and nontoxic living space. On behalf of her clients, she is reaching hundreds of thousands of people each week on Facebook, Twitter, Instagram, and Pinterest, and is determined to continue teaching about chemical exposure through food and the products we use every day. Esther is the former Development Coordinator for GMO Free USA, and is also a speaker, most recently moderating a panel at the Autism One conference. She has a Bachelor of Science in Music Education from the University of South Florida.
Jenny Brady, Executive Manager
Jenny has been working in the field of conservation and environmental health for her entire career. Jenny served as Executive Manager for Healthy Child Healthy World, raising funds, developing corporate partnerships, building educational web outreach campaigns, and conducting first-of-their kind educational tours of healthy, “green” homes around the country. She also co-founded and published Edible Los Angeles magazine, was a lobbyist for the Conservation Voter’s Alliance, served on the Los Angeles School District’s Integrated Pest Management Team as well as in Al Gore’s Climate Leadership Corps.
As a mom of two girls she is a firm believer in doing all we can to avoid unnecessary exposures to toxins in our daily lives and to protect our environment for future generations. Jenny earned a B.A. from UCLA in the Conservation of Ecosystems, and a self-designed, inter-disciplinary M.A. in Environmental Leadership from Antioch University.
Julia Cohen, Development Director
Julia brings nearly three decades of experience in leading communications, fundraising and outreach efforts for a wide range of political, entertainment and non-profit groups. Julia is a founding collaborator of the Plastic Pollution Coalition and most recently was the Senior Director of External Engagement at the Environmental Working Group (EWG).
Susan Cann, Visual Communications Manager
Susan helped produce the award-winning documentary about chemical body burden UNACCEPTABLE LEVELS, and has made a career out of connecting people so they can combine their talents and expertise for the greater good. After several decades as a small business owner and book publisher, she worked on staff at Stanford University for over ten years in marketing, communications, and event planning. Susan is in charge of building community relationships, assists with social media and oversees our graphic design and web presence, making sure we are effectively communicating with our team, our brands and sponsors as well as developing partnerships to further our awareness and education efforts externally.
Sydney Cook, Researcher
Sydney Cook is a nonfiction and science communication writer. Her research and writing focuses on household products and their impacts on environmental and human health, as well as related environmental justice issues. She is a Master’s of Science candidate in Environmental Studies and an adjunct professor at the University of Montana. She earned a B.A. in Biology and is a certified yoga teacher.