Amplifying Our Mission + Fresh New Look!

MADE SAFE Fresh New Look

MADE SAFE has a new look! While our website has a fresh new appearance, the heart of our work remains the same. The driving force behind everything we do is the mission we’ve had from Day One: to revolutionize how consumer products are made, thereby eliminating the use of harmful chemicals from the marketplace to ensure a safe and sustainable future for all.

When we started, we didn’t realize just how radical this concept was. But here we are pioneering forward and actively shifting the marketplace to making products that are Made With Safe Ingredients™. You can read about this shift on our new Why MADE SAFE page.


At MADE SAFE® we believe that small acts are the foundation for big change, and we know that our work, product by product, is participating in the larger seismic shift toward consumer goods that do not harm people and the environment. Since we began, even more people are demanding better, and MADE SAFE plays a vital role in this shift.

  • We validate the efforts of participating companies with MADE SAFE Certified products who are putting in the hard work to create Ecosystem-sound products with MADE SAFE.
  • We’re also assisting companies who want to make a change but don’t know where to start through our sister program, Transformation Partners.
  • In order to successfully launch a website, you have to tell your story. We’ve been practicing that for seven years in preparation for this relaunch – we explain our Certification Process in more detail.
  • We think the very best way for us to share our work is through the companies we work with and the conscious crafting of every product. While we have certified over 3,000 products it was hard to go window-shopping on our website (and once you did locate what you were looking for you couldn’t see the products as we had no imagery). In contrast, our new website was designed with you in mind. Now you can see and search for MADE SAFE® Certified Products. We’ve rolled up the variations to abbreviate the search with filtering by Product Categories to make it easier to access what you want.

As we reflect back on the years since we launched MADE SAFE, we are proud of our accomplishments to date, and look forward to meeting the needs of the marketplace in the days and years to come. We are experiencing the shift taking place; increasingly companies are approaching us, seeking out the MADE SAFE differentiation and the Ecosystem Approach for their products. We know that today is a day to celebrate what we have done and that there is still so much more to do.

Please visit our new Donation page and give now to help ensure a MADE SAFE future. Consider becoming a 'Friend of MADE SAFE' with your gift of $150 or more. To our Day One supporters, we can’t thank you enough for standing behind our vital work throughout the years. To the people who just started following along, we’re very happy to have you in our community!


Welcome to the new madesafe.org

Discover more about MADE SAFE with the links below:

  • What MADE SAFE is all about ~ our Mission / Vision
  • Learn about chemicals, products, and lifestyle tips to empower your health and wellbeing ~ our Viewpoint blog
  • Discover MADE SAFE products ~ our Catalog
  • Explore the brands we work with ~ our Companies

If you found this post valuable, please share it below. Follow us on social to let us know what you like, what you need, and what you want to see more of. Also, don’t forget to ask the companies making your favorite products to become #MADESAFE Certified. Remember, your voice matters!

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