New MADE SAFE Certified Product from NUELE

What do we love about NUELE? A lot! The idea behind the company, founded by Dr. Christine Martey-Ochola and Anne Cheatham, was to make a hair product that nourished hair, was safe to use, could help women wear different hairstyles depending on the look they wanted each day, and supported local farmers and small economies through its production. That’s all pretty easy to get behind, right?


Q&A with NUELE Co-Founder, Dr. Christine Martey-Ochola

Why did you create NUELE’s Hair Serum?
Basically, we wanted to have it all; to feed our hair and body with healthy nutrients, enjoy glamorous hairstyles, and to eliminate those “my hair will just not cooperate today” moments. And, we wanted to have an impact in places like Ghana and Morocco, where we found local female farmers already harvesting the ingredients that are necessary to make NUELE’s Hair Serum. By producing NUELE’s ingredients, these female farmers are also boosting their local economies. Now you can purchase a bottle of NUELE knowing that women’s livelihoods are being positively impacted.

Why are you excited to work with MADE SAFE?
Everyone at NUELE is excited to work with MADE SAFE because we believe in aligning our brand with partners that share our core values like providing safe consumer products that are comprised of ingredients that are safe for the health of our customers. Our Hair Serum is made from five ingredients. The MADE SAFE certification helps us communicate to our customers the authenticity of our ingredient statement and safety of our product.

Why are your products different from other, more conventional, products in the space?
Today, the natural hair care industry is flooded with “poser” products that are misleading to consumers. Products are branded as if they’re natural by highlighting the use of a natural ingredient on their label but then also include synthetics or chemicals in their formula. On top of that, many conventional products are diluted with water. NUELE Hair Serum aims to set a new standard in the natural hair care industry by being authentic and transparent on the ingredients that are used in our serum. In fact, our 2-oz serum can last up to six months with daily use – there are no secrets when you join our family.

How does NUELE’s Hair Serum reduce consumers’ daily exposure to harmful chemicals?
Many shoppers don’t realize that what we put in our hair can be absorbed by our bodies. Because hair products can contain toxic substances, people can unknowingly be exposed through their use. Additionally, hair products marketed toward women of color typically contain more toxic ingredients than those marketed toward white women. At NUELE we believe that hair health is physical health, and that everybody deserves products that help them to be healthy. This is why we wanted to make sure that NUELE’s Hair Serum is MADE SAFE certified, so shoppers know that it is safe for humans and the environment.


NUELE logo$5 OFF first purchase
of NUELE Hair Serum, and FREE SHIPPING (U.S. only) with code ‘PRESALE’ —
offer expires midnight PST March 1, 2020.



For a current list of MADE SAFE® certified products from NUELE, visit this page.

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