What is MADE SAFE?

MADE SAFE® is the only human health and ecosystem-focused product certification program. We do not compromise on ingredient safety - this also sets us apart. We help connect shoppers with goods that reflect their values for a healthier life and planet. Our mission is to revolutionize how consumer products are made, thereby eliminating the use of harmful chemicals from the marketplace to ensure a safe and sustainable future for all. MADE SAFE is so much more than a certification program - it’s a philosophy of change in practice.

What We Believe

Small acts are the foundation for big change. Our intentional purchasing decisions create incremental shifts that ultimately help transform the world.

“As a mom, I wanted products that wouldn’t harm my babies or their future - products without harmful pollutants. I created the MADE SAFE program to help others easily identify such products.”

AMY ZIFF, FOUNDER / EXECUTIVE DIRECTOR

Newly Certified Products

We're proud to announce that the following products have recently become MADE SAFE Certified. To discover more certified products, please explore our Catalog, Categories or Companies pages.

Viewpoint

Viewpoint offers our latest resources for supporting a healthy home and planet. It’s also the first place you’ll learn about newly certified products and announcements from participating companies.

Explore Blog

  • Study Finds Correlation Between Personal Care P...

    A recent study has found that the use of personal care products is associated with higher detectable levels of PFAS in the blood and breast milk of participants.

    Study Finds Correlation Between Personal Care P...

    A recent study has found that the use of personal care products is associated with higher detectable levels of PFAS in the blood and breast milk of participants.

  • Product Profile: Pet Beds

    For anyone with a beloved furry friend, we all know just how much our pets feel like members of our family.

    Product Profile: Pet Beds

    For anyone with a beloved furry friend, we all know just how much our pets feel like members of our family.

  • Product Profile: Candles

    While candles are associated with relaxation, there is unfortunately nothing relaxing about the in door air pollution associated with candles.

    Product Profile: Candles

    While candles are associated with relaxation, there is unfortunately nothing relaxing about the in door air pollution associated with candles.

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