MADE SAFE

MADE SAFE is known as the only human health and ecosystem-focused product certification program. We do not compromise on ingredient safety. The certification process is rigorous, scientific and independent, which makes earning the MADE SAFE seal an incredible badge of honor and superiority. 

Products seeking the MADE SAFE (Made With Safe Ingredients™) seal are screened to ensure that over 15,000 Banned / Restricted List substances have been avoided or constrained, thereby eliminating the worst hazards commonly found in products used in our homes and daily routines. This is only the first step in our unique Ecosystem Approach screening, which is designed to protect humans, the planet, and all the resources we rely on for life.

MADE SAFE screening also requires manufacturing transparency, as well as disclosure of each substance intentionally added in formulation, so that we may analyze all potential sources of pollution and harmful impacts on soil, sediment, air, water, and human, aquatic and/or terrestrial life. We also screen for known or probable carcinogens, endocrine disruptors, toxins (behavioral, developmental, neurological, reproductive, or teratogenic toxins), hazardous flame retardants, high-risk pesticides, toxic solvents, and harmful VOCs. This provides a 360-degree evaluation of all inputs, and is what makes MADE SAFE Certification incredibly stringent; every substance submitted is considered in the context in which it will be used, and must pass the entire screening process for the MADE SAFE seal to be granted for use on a given product.

Companies that are able to achieve certification of their products can use our no-compromise seal to demonstrate confidently that they are offering ecosystem-sound consumer options. Ultimately, this gives shoppers trust around purchasing, knowing that MADE SAFE Certified products are safer choices for use on their bodies, with their families, and in their homes. By embarking on this certification process, the companies we work with join a growing cadre of change-makers pioneering the way to a safe and sustainable future for all.

Companies with MADE SAFE Certified products granted the license for use of the MADE SAFE seal additionally receive:

  • MADE SAFE® screening report including every ingredient submitted;
  • PR instructions and graphics to publicize certification, digitally, and on packaging;
  • Participation in relevant consumer education and awareness initiatives;
  • Opportunities to take part in MADE SAFE® campaigns, social media activations, events and more;
  • The ability to participate in Amazon’s Climate Pledge Friendly (CPF) program;
  • Access to ingredient screening to pre-vet ingredients, track screening progress, and submit required documentation; and
  • Opportunities to network and share with other companies striving for better.

Pricing Information can be found here.

See our Certification program standards here.