Introducing MADE SAFE® Certified Products from ESAS, along with a Q&A from the company’s Co-Founder Seda Bilginer.
After years in the conventional beauty and fragrance industry, the co-founders of ESAS were disillusioned by how loosely regulated it was, especially when it comes to ingredient safety. They created ESAS to reimagine fragrance from the ground up: luxurious, non-toxic, and completely transparent.
Why are you proud of your MADE SAFE® Certification?
We left the conventional fragrance industry to do better and MADE SAFE is proof that we did. This certification validates what we’ve stood for since day one: it’s possible to create high-end, luxurious scents without compromising your health or the planet.
Why is it important to have third-party validation for your product(s)?
In a world full of marketing buzzwords, third-party certification keeps things honest. MADE SAFE gives our customers the peace of mind that our products are truly safe, not just because we say so, but because every ingredient has been rigorously vetted by an independent scientific standard.
How are your products different from other, more conventional, products in the space?
Most fragrances are a cocktail of synthetic chemicals hidden under the word “fragrance.” Ours are 100% natural and powered by skincare-grade ingredients that hydrate your skin while you wear them. Made without toxins. No hormone disruptors. No secrets.
What’s the one thing you would never do as a maker of better products?
We would never hide behind the word “fragrance.” Transparency isn’t a trend for us, it’s a non-negotiable.
What do you wish shoppers thought about more, and why?
We wish people knew that what you spray on your skin gets absorbed into your body. Fragrance isn’t just about scent, it’s about health. The word “fragrance” on a label can legally hide hundreds of undisclosed chemicals, many of which are linked to hormone disruption, allergies, or worse.
What’s the one product in your line you can’t live without, and why?
Bare is our holy grail. It’s a skin scent that smells like sunshine, salt, and someone you love. It’s clean, intimate, universally addictive, and of course, it’s 100% natural.
What have you done to make your life healthier, and why?
We’ve focused on removing toxins where possible, choosing organic food, non-toxic products, and prioritizing mental health, just as much as physical. You can’t stress about every little thing, but thanks to certifications like MADE SAFE, it’s easier to make better choices where it counts.
If you found this post valuable, please share it below. Follow us on social to let us know what you like, what you need, and what you want to see more of. Also, don’t forget to ask the companies making your favorite products to become #MADESAFE Certified. Remember, your voice matters!