Discover Little Rituals

Introducing MADE SAFE® Certified products from Little Rituals, along with our Q&A with the company's Co-Founder, Gaurang Marvania.

Discover Little Rituals MADE SAFE Blog

Little Rituals’ products are mindfully formulated on the commitment to combining scientific research with nature’s traditional ingredients. They understand that parents want only the safest products for their little ones. That is why Little Rituals spent 5 years researching, testing, and receiving feedback from parents, doctors, and health specialists before developing the best possible products.

Why are you proud of your MADE SAFE® Certification?

Our pursuit of the MADE SAFE® Certification was driven by a core mission: to ensure the utmost safety and sustainability in baby skincare. This wasn't just about meeting standards; it was about exceeding them, rigorously testing every ingredient—from our soothing baby oils to our hydrating lotions and gentle body washes—against the strictest criteria. This certification is a beacon of our dedication, distinguishing Little Rituals in a sea of claims, and solidifying our commitment to not just caring for our little ones, but for our planet too. It's a proud symbol of our promise to parents and their precious babies, underlining our ethos of organic integrity and unparalleled quality.

Why is it important to have third-party validation for your products?

In a marketplace flooded with claims of "natural" and "organic" that can often blur the lines of truth, third-party validation by entities like MADE SAFE® is indispensable. It serves as an unbiased testament to the safety and effectiveness of our products. For Little Rituals, this validation is more than just a certification; it's a pledge of honesty and transparency to our customers. It assures them that our products—be they body wash or face cream—are not only safe but held to the highest standards of purity and quality. This seal is a guiding light for discerning parents in search of products they can trust implicitly.

Why did you start your company?

The foundation of Little Rituals was laid on a heartfelt belief: every child deserves the best, starting with the skincare they are introduced to. Driven by values of utmost care, transparency, and an unwavering commitment to the planet, we embarked on this journey to create a range of skincare products that are not only effective but truly sustainable and ethically produced. Our vision was grand—to catalyze a shift towards products that not only care for our children's skin but also advocate for safety, fairness, and environmental stewardship with every purchase decision made by consumers.

How are your products different from other, more conventional, products in the space?

Little Rituals stands apart in the realm of baby skincare by prioritizing clinically proven outcomes without ever compromising on safety or environmental responsibility. We forge each product, from our enriching baby oils to our softening body washes, with the finest organic ingredients, steering clear of any harmful chemicals. This steadfast approach ensures that every lotion, cream, and wash not only fulfills its promise but does so in the gentlest, most nurturing way possible, setting new benchmarks for care in baby skincare.

What’s the one thing you would never do as a maker of better products?

At Little Rituals, compromising on the quality or safety of our ingredients is non-negotiable. Each product, whether a soothing lotion, a rejuvenating oil, or a protective face cream, is imbued with our dedication to the highest standards of quality, safety, and respect for the environment. This firm commitment is the cornerstone of our identity, reinforcing Little Rituals as a brand parents can trust without a second thought.

What do you wish shoppers thought about more, and why?

We encourage shoppers to look beyond the marketing and delve into the ingredients list behind baby skincare products. We urge consumers to dive deeper than the surface-level claims and truly understand what goes into the baby skincare products they choose. It's crucial to recognize the broader impact of these decisions—not just on their child's health but on the environment as well. We advocate for a more informed approach to purchasing, one that values sustainability, safety, and organic principles, thereby nurturing a marketplace where integrity and quality are not just expected but demanded. 

What’s the one product in your line you can’t live without, and why?

All our products are unique in nature and are bestsellers. Little Rituals Bio Body Butter is a formulation marvel, providing extreme hydration to dry skin from the first application up to 96 hours through all-natural ingredients. Our products are a testament to our commitment to blending uncompromised safety with superior performance. Formulated with the utmost care and the finest organic ingredients, it stands as a beacon of our dedication to providing gentle, long-lasting care for the most delicate of skins. This product encapsulates the essence of what Little Rituals stands for purity, care, and a deep-seated respect for nature and our children.

What have you done to make your life healthier (i.e., do you meditate daily, practice mindfulness, yoga, walk, etc.), and why?

Adopting the ethos of Little Rituals has been a transformative experience, not just in the realm of skincare but as a holistic approach to living. It's about cultivating a lifestyle that cherishes wellness, sustainability, and the profound joy of caring for our families with integrity. Incorporating our organic baby skincare into our daily routines has been a conscious choice towards embracing wellness and sustainability. This decision extends beyond personal benefit; it's about instilling values of care, respect for nature, and a commitment to a healthier planet for future generations.

Thanks to Gaurang Marvania for helping us introduce Little Rituals to the MADE SAFE community.

When you purchase a product from Little Rituals, you are making a conscious choice to make zero compromises on quality and safety as you bond, pamper, and care for your child.

If you found this post valuable, please share it below. Follow us on social to let us know what you like, what you need, and what you want to see more of. Also, don’t forget to ask the companies making your favorite products to become #MADESAFE Certified. Remember, your voice matters!

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