Introducing MADE WISE Certified Products from Pure Essentials, along with a Q&A from one of the company’s Co-Founders, Melissa Crispell.
“We chose to build Pure Essentials with a high level of integrity and these exacting standards, long before it was recognized, because our clients, colleagues, and families deserve the peace of mind that comes from full ingredient transparency and the elimination of harmful chemicals. Being the first supplement company in the world to achieve MADE WISE Certification means we’re not just following the clean movement - we’re helping lead it.”
Why are you proud of your MADE WISE Certification?
We’re proud because it validates what we’ve been doing all along. We’ve decided to formulate to a higher standard, choosing safer alternatives to the commonly used fillers and additives. Now, with the MADE WISE Certification, we have proof that our diligence matters and that our products are truly safer for people and the planet. Being the first supplement brand in the world to achieve this certification is a milestone not just for us, but for the industry.
Why is it important to have third-party validation for your products?
Because “clean” and “natural” are unregulated words. Anyone can put them on a label. Third-party validation like MADE WISE removes the guesswork. It means someone outside of us has scrutinized every ingredient and component, holding us accountable to science-based safety standards. That transparency builds the kind of trust consumers deserve.
Why did you start your company?
Pure Essentials is the evolution of the work of the late Richard Ash, MD. We were floored by the ingredient quality, some manufacturing practices that are not only allowed but have become common practices, and mostly, we were tired of compromises. As practitioners, women, parents, and wellness advocates, we wanted supplements that we felt good about recommending to clients and safe enough to give our own families. We saw too much greenwashing in the supplement space, and we knew there was a better way - supplements made with transparency, integrity, and respect for both people and the planet.
How are your products different from other, more conventional, products in the space?
Most supplements are built for efficiency – using cheapest fillers, easiest flow agents, fastest production. Ours are built for integrity. We take the harder road to source ingredients that are effective, safe, and traceable. Unlike conventional products, ours avoid petroleum-based additives, synthetic dyes, toxic solvent residue, and endocrine disruptors. Every decision we make is intentional, even down to the capsule material.
What’s the one thing you would never do as a maker of better products?
We will never take the easy shortcut at the expense of human health. That means no harmful or even low-end fillers just because they’re cheap, no misleading claims to ride a trend, and no hiding behind vague marketing terms. If we can’t be fully transparent about what’s in the bottle and why it’s there, we won’t make it.
What do you wish shoppers thought about more, and why?
I wish shoppers thought more about what’s in the “other ingredients” list. What are maltodextrin and magnesium stearate made from? The fine print is where fillers, lubricants, and flow agents are listed and the murky truth hides. Those items can have long-term health impacts. Especially when they’re found in every product! People assume those small print ingredients don’t matter, but they do. Choosing products where every single ingredient serves a safe, intentional purpose is one of the most powerful choices you can make.
What’s the one product in your line you can’t live without, and why?
Ultra Omega. It supports heart health, brain clarity, and inflammation balance - which are pillars of long-term wellness. The high amount of quality EPA and DHA did wonders for my “frozen shoulder” and gluteal tendinitis that I experienced courtesy of perimenopause. Plus, sourcing truly clean omega-3s is difficult in today’s supplement market, and I’m proud that ours meets the highest standards for purity, potency, and is now, MADE WISE Certified.
What have you done to make your life healthier (i.e., do you meditate daily, practice mindfulness, yoga, walk, etc.), and why?
For me, health has always been about rhythm, not perfection. I walk to clear my head, I make space for mindfulness practices that keep my nervous system steady, and I prioritize quality sleep like it’s a full-time career. These aren’t just “habits” to me - they’re the foundation that allows me to show up fully as a practitioner, leader, and mom.
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