Introducing the World’s First MADE SAFE Brand

True Botanicals has just become the first MADE SAFE™ Brand in the world. This means that not only they certify every single product in their current line, they also committed formulating every single future product in accordance with the stringent MADE SAFE standard.

Why is this a big (huge!) deal? Here’s why: there are approximately 85,000 chemicals in use today on the marketplace and hundreds of new ones are created annually–but very few of them have been tested for their long-term impacts on our health. Combined with little regulation of chemicals and common contamination issues up the supply chain, it’s extremely difficult for even the most committed of companies to make truly safe products.

Enter MADE SAFE. True Botanicals is committed to overcoming these flaws in our system to make the safest products possible, and we’ve committed to help them do it. Becoming a MADE SAFE Brand means going beyond one-time product certification work with our team of scientists and experts to ensure that every single product starts from a base of safe ingredients right from the beginning of the formulation process.

Hillary Peterson founded True Botanicals because as a melanoma survivor, she believes we shouldn’t have to choose between protecting our skin or toxic ingredients. In addition to placing so much on importance on ingredient purity, she’s the passion behind True Botanicals’ mission to educate people about safe, high quality ingredients.

With a MADE SAFE Brand like True Botanicals, people can trust that every single product from here on out is made entirely with safe ingredients that aren’t known to harm our health or the environment. That means no chemicals linked to cancer, reproductive harm, hormone disruption, or other serious health problems. It also means no chemicals that are shown to build up in our bodies or harm our environment.

“This decision reinforces our overall mission to deliver results without toxins and to push the beauty industry to do the same,” Hillary Peterson, founder of True Botanicals, told us. “Amidst a sea of misinformation, MADE SAFE is offering the most comprehensive product safety evaluation available today. We are proud to be making products that meet these rigorous standards.”

We are thrilled to work with True Botanicals to fundamentally redefine what natural beauty products should look like with the highest level of product purity.

Read our press release here, and find MADE SAFE certified True Botanicals products here.

Back to blog