Introducing MADE SAFE® Certified products from Jonahfresh, along with our Q&A with the company's Owner and Founder, Isaac Jemal.
Jonahfresh offers all-natural and safe personal oral care products. Their mission is to create a better and safer future for our world. Jonahfresh aims to deliver effective products with an emphasis on wellness - meaning that they should be safe to use and free of harmful chemicals - in a manner that is conscientious of protecting the environment, providing transparency to consumers, and giving back to the community through donation of profits to local neighborhoods and charities.
Why is it important to have third-party validation for your products?
Well let’s start with this: It’s hard to believe anyone would argue with the importance of having third-party validation on a product. However, I believe that it’s a bit more than just having a certified “better” product. You see, when a product is certified through an organization such as MADE SAFE, it shows to the public that the people representing and providing this product both care and feel personally responsible enough to work with a third-party to ensure that their product is certified safe to use.
Therefore, anyone who looks for a certification while shopping does so because they understand this. They want to know that the people who made the product they’re about to buy have gone above and beyond the standard to expend the necessary time and resources to ensure their products represent and are aligned with the values of the customer.
What makes MADE SAFE the right certification for your products?
When choosing the right certification for a product, I think it’s important to understand the core values and principles of the business itself. For us, our products represent our goals primarily in the areas of chemical-free living and natural wellbeing of both the individual and general environment. MADE SAFE is an organization whose principles align very much with what we believe here at Jonahfresh - specifically being non-toxic and environmentally safe.
These principles are critical factors when choosing personal care products, and therefore we strongly hold that our customers have the right to transparency of these factors of the products they use.
Why did you start your company?
To answer this, let’s change the wording of the question a bit. You see, I didn’t really start a “company” as much as I did a personal “mission.” There are actually five principles that drive my mission goals (these can be found on my website for anyone who’s interested). For me, it has always been about giving - whether to family, friends, the community, or anyone in need for that matter.
The mouthwash that I developed, for example, was actually for a family member with a genetic disorder who often experienced dryness of the mouth and bad breath, along with many other oral problems. None of the products on the market seemed to help, and that’s when I decided to develop my own natural mouthwash, which not long after has proven to be a success! I believe that there are no bounds to the power of giving, and that’s why before I make any decision, this question must always be answered: “Will the world benefit from this decision?”
How are your products different from other, more conventional, products in the space?
I think this is simple. In fact, it can be answered from the question above. It’s because my products are made not by a “company” like many other products, but rather made as a result of an important personal mission. The principles of this mission are reflected in every detail of my products, and I believe that is a very clear difference between our products and the products of many other companies.
What is your concern around chemicals in our daily lives?
My concern, and the concern of many people reading this, are in the words “daily lives.” Exposure to chemicals on a daily basis, I believe, can prove to be very harmful because we are constantly coming in contact with these harmful substances. And the biggest problem is that unless we are totally aware of every ingredient in each of the products we use in our daily lives, we may not even know what we are being exposed to! This is why I believe the MADE SAFE organization is so important, as they are on a mission to relieve the world of this problem and strive to make all products safe to use for everyone.
I also want to take this opportunity to thank all of you at MADE SAFE for the fantastic work you do. I am flabbergasted by the depth of your screening process of each ingredient, and it is unbelievable how much work you do to ensure each certified product is totally safe to use. Thank you for making our world a safer place for everyone!
Thanks to Isaac Jemal for helping us introduce Jonahfresh to the MADE SAFE community.
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