Pleni Naturals Pioneers Seal That Helps Parents Identify Products Made Without Known Toxic Chemicals

MADE SAFE certified products from Pleni Naturals are made without known carcinogens, endocrine disruptors, reproductive toxins, or other chemicals found to harm human health

Palo Alto – Pleni Naturals is leading the way in consumer health and safety by pioneering the revolutionary new MADE SAFE™ (Made With Safe Ingredients) seal. Products with this emblem are available on the company’s website and on starting today. As the first nontoxic certification to apply widely to consumer products, the MADE SAFE seal empowers shoppers to find and purchase items that have been screened for chemicals known to harm human health and the environment. For the first time, people can easily find items that are safe for use on their bodies, with their babies, and in their homes. Pleni Naturals joins companies from across the personal care, baby, and household product categories to use this groundbreaking seal.

“I am thrilled to be part of the MADE SAFE family and knew from the very beginning that all Pleni Naturals products would be nontoxic and MADE SAFE certified. What we put on our skin goes in our body and I am dedicated to creating only the healthiest and safest products.” Allyson Owens Founder, Pleni Naturals

The MADE SAFE seal is an independent third-party verification that screens products for known toxic chemicals harmful to human health. Products carrying this seal have undergone rigorous ingredient screening to ensure they don’t contain known carcinogens, endocrine disruptors, reproductive toxins, neurotoxins, behavioral toxins, flame retardants, heavy metals, high risk pesticides, toxic solvents, VOCs, or GMOs, according to scientifically authoritative and expert lists from around the world. It then goes above and beyond to screen ingredients for bioaccumulation (builds up in the body), persistence (builds up in the environment), and general and aquatic toxicity with an aim to close data gaps, making it the leading health and safety standard in the country.

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“We’re proud to partner with Pleni Naturals to give consumers a guiding light in the darkness around product safety,” said Amy Ziff, founder and executive director of the MADE SAFE certification. “MADE SAFE means ingredients have been examined to ensure they don’t include known harmful chemicals; this is the future of safe product formulation.”

Pleni Naturals was founded by skincare expert and experienced product developer, Allyson Owens. Allyson developed the concept of Pleni Naturals to align her passions: skin care product development and nutrition (especially fruits and vegetables).

    The MADE SAFE seal aims to solve the chemical conundrum for people looking to protect themselves and their families from toxics in their everyday items. With scant legislation, little to no regulation around chemicals in commerce, and undisclosed ingredients, it’s nearly impossible for people to ascertain whether or not a product may cause harm. Until the MADE SAFE seal, no single trusted symbol has existed to signal shoppers that products are made without chemicals that can harm their health.

    “At Pleni Naturals we are proud to be part of a larger movement to bring more education and focus to the toxic chemicals that are in so many products and are proud to be MADE SAFE certified.” Allyson Owens Founder, Pleni Naturals.


    Pleni Naturals is a California-based company that creates natural and organic skin care products focusing on the skin-nutritious benefits of premium fruit and vegetable oils. Founded by Allyson Owens, a former aesthetician and experienced product developer with over 15 years dedicated in the skincare industry, each Pleni Naturals product is thoughtfully crafted to be safe, effective and free of harmful toxins. Pleni Naturals products are also certified vegan, cruelty-free and dermatologist tested. For more information please visit

    MADE SAFE™ (Made With Safe Ingredients™) is America’s first certification to screen out known toxic chemicals in consumer products across store aisles, from baby bottles and bedding to personal care, cleaners, and more. MADE SAFE, a nonprofit, makes it possible for consumers to easily find products that are made without known harmful chemicals while also offering brands and retailers a road map to making and selling safer products. Founded by Amy Ziff with a mission to change the way products are made in America and around the world, the certification scrutinizes ingredients to avoid using materials linked to known human health harm. Consumers should always follow manufacturer guidelines for use when using any products. For more information, visit


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