Introducing MADE SAFE® Certified products from Candelle, along with our Q&A with the company's Founder, Elle Kim.
Candelle’s mission is to enable wellness through meditation and self-care while providing peace of mind. They achieve this by offering candles with high quality ingredients. Their candles uplift both the mind and body while being safe for the entire family, as well as pets.
Why are you proud of your MADE SAFE® Certification?
As a founder of a wellness company focused on healing, I am proud of my MADE SAFE certification. It's a testament to the thorough examination my product undergoes, ensuring it is crafted without any harmful chemicals. This certification speaks volumes about the commitment to quality and ingredient safety that defines Candelle.
Why is it important to have third-party validation for your products?
In this world filled with countless brands shouting about their clean, healthy, safe, and natural products, being a consumer has become more overwhelming than ever! I mean, seriously, where do you even start? That's why we set out to discover a simpler way to make candle-lovers feel confident about the choices for their health. And let me tell you, MADE SAFE can give that kind of peace of mind.
Sure, brands can claim their products are safe, but let's face it — actions speak louder than words. Having a trusted third-party organization like MADE SAFE, completely dedicated to ensuring ecosystem safety and giving their stamp of approval to your product — now, that's what I call peace of mind. In the chaos of shopping, knowing you're choosing products that have been rigorously vetted for safety by the experts at MADE SAFE is a game-changer.
Why did you start your company?
I started my company because I didn’t see a candle company out there that was at the intersection of truly clean ingredients, elegant design, and healing - which were the things I was looking for as a candle consumer. Also, I use candles every single day and I started coughing and getting irritation and I wanted to create a better solution.
At Candelle, our philosophy is centered around healing - healing for the body, through truly non-toxic products, but also healing for the heart and mind. Each candle comes with a theme and a healing note - like a scent note, but to evoke a spark within us. Our mission is to help homes live a low toxic lifestyle and help people embrace their inner fires.
How are your products different from other, more conventional, products in the space?
Our products differ from more conventional products in the space because of our commitment to high-quality, nature-powered ingredients and our company value centered around healing. Although progress has been made in the industry, big brand candle (or even wellness) companies still use harmful chemicals. Because the industry is not closely regulated, greenwashing can happen which can confuse consumers. We want to ensure that we are transparent about our ingredients.
What’s the one thing you would never do as a maker of better products?
Once you go clean, you stick with it! As a maker of better products, I’ve personally started to buy many MADE SAFE certified products. I don’t think I can go back to the previous bar soaps, etc. I’ve used in the past.
What do you wish shoppers thought about more, and why?
As a wellness company, we have decided to release candles as a wellness product first. When shopping for candles, I would encourage people to think about candles similarly to food. What I mean by that is: we ingest candle wax by breathing it in. We ingest fragrances (which are known to consist of thousands of harmful chemicals) by breathing them in. To me, choosing better options like beeswax and essential oils for scents in my candles is like choosing to eat an organic, fresh apple for sweetness over a can of soda. It may cost a little more, but it’s much healthier for us and our loved ones.
What’s the one product in your line you can’t live without, and why?
It’s difficult to pick. It’s like saying I have a favorite child. All of my products are my babies!
What have you done to make your life healthier (i.e., do you meditate daily, practice mindfulness, yoga, walk, etc.), and why?
There are so many things I’ve tried and I believe I’m always open to new wellness tips and tricks! What has made an immense positive change to live a healthier lifestyle has been ensuring I have a solid morning routine. I like to have breakfast and coffee, do a gratitude practice, and get some movement before I do anything else. This sets up my body, mind, and heart for success for the rest of the day.
Thanks to Elle Kim for helping us introduce Candelle to the MADE SAFE community.
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